The Avero Blog

Hospitality industry trends, best practices, events and more

Influencing Influencers - Let's Talk Geo-Fencing

July 18, 2017 | By Marcy Stumpf
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Social Media Dos & Don'ts

July 11, 2017 | By Marcy Stumpf



Social media continues to be on the rise, and it is an innovative marketing tool for hospitality operators. Digital engagement and sharing lets you spread the word far and wide, and in an instant. Anything is possible in the realm of.

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Is going out for lunch a dying tradition?

June 28, 2017 | By Avero Team

According to our extensive collection of full service restaurant data, lunch is experiencing a decline. What we have found is that lunch traffic is down 7% Year-Over-Year (5% in the New York metro area) but not all restaurant types are taking a.

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AveroBuzz Tip: Staying Positive

April 26, 2017 | By Isa Gomez

Opening yourself to reviews and commentary online brings opportunities for recognition but also opens the gates for negative feedback about your business. While social media is usually used to highlight great parts of your brand, negative.

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AveroBuzz Tip: Stay on Brand

April 21, 2017 | By Isa Gomez

When multiple people on your team are involved in managing your external facing material, including your social media presence, it is important to stay on brand. This means setting clear guidelines for your team. Using AveroBuzz to manage all.

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AveroBuzz Tip: Don't #abuse #hashtags

April 18, 2017 | By Isa Gomez

Hashtags can be a very powerful tool on social media platforms when used appropriately. Hashtags can be used as a label to tag specific messages to ongoing events, themes, or content. When successful, hashtags can drive content views, marketing.

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AveroBuzz Tip: Claim your Name

April 14, 2017 | By Isa Gomez

In continuing to welcome the newest member of the Avero family, AveroBuzz, here is another important tip for how to best manage your presence across the internet.

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AveroBuzz Tip: Listen to customers using social media

April 12, 2017 | By Isa Gomez

The Avero family is excited to welcome the newest addition to our product family, social listening with AveroBuzz. For those of you not yet familiar with Buzz we stand by one basic principle, there is always potential ROI in talking and.

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Avero Index: Snowstorm Stella and Restaurant Sales

March 17, 2017 | By Isa Gomez


Yesterday, another nor’easter wreaked havoc across the American North East. The effects of the storm were felt with over 2 feet of snow in some areas, winds of over 50 miles per hour, and even power loss in more than 200,000 homes. Fortunately,.

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Avero Index: Super Bowl LI and Restaurant Sales

February 10, 2017 | By Isa Gomez

Patriots fan or Falcons fan, regardless of which NFL team you support, everyone expects lots of food and drinks during the big game. This year, more than 111 million people tuned in to watch Super Bowl LI and they were predicted to spend big.

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