What is geo-fencing you might say? Geo-fencing is the use of GPS, WiFi, or RFID (radio frequency identification) to create a virtual geographic boundary around an area that enables software to determine when a device such as a mobile phone enters or leaves the geo-fence boundary. In other words, it is location-based intelligence that allows you to know when someone is at or near your place of business. Cool - so what?
Geofencing can be an invaluable tool in your marketing and social media efforts, including measuring analytics like peak traffic or how much time is spent at your location. You are a passionate hospitality operator, a visionary in your field, and you want to know who else shares your passion. Enter the use of geo-fencing:
- Attract - Know when social influencers post at or nearby and engage with them in real time. Offer a specific service or a special promotion via targeted delivery directly to the individual or their feed. Check out this success story from Cornerstone Cellars who increased their tasting room traffic by 10%.
- Promote - Instantly see a positive review or social post and share the success. Reward your influencer and give them reasons to come back. This is an empowering way to gain loyal customers.
- Leverage - Things happen and someone had a bad experience. With geo-fencing you are ahead of the game - touch base before your guest leaves, and turn their experience around with a personal conversation.
Social media has already transformed how we interact with the world and people around us. Engagement in social media and using it for marketing purposes is now rapidly catching on in the hospitality space. According to this article a strong social media presence is key to fostering your brand awareness.
For more of our social media tips, check out our recent blog post here and learn more about how geo-fencing with Avero Buzz can help your business thrive on multiple social media platforms at once.