The Avero Blog

Hospitality industry trends, best practices, events and more

Influencing Influencers - Let's Talk Geo-Fencing

July 18, 2017 | By Marcy Stumpf

What is geo-fencing you might say? Geo-fencing is the use of GPS, WiFi, or RFID (radio frequency identification) to create a virtual geographic boundary around an area that enables software to determine when a device such as a mobile phone enters.

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Social Media Dos & Don'ts

July 11, 2017 | By Marcy Stumpf

Social media continues to be on the rise, and it is an innovative marketing tool for hospitality operators. Digital engagement and sharing lets you spread the word far and wide, and in an instant. Anything is possible in the realm of social media.

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June 2017 Avero Index

July 06, 2017 | By Isa Gomez

The Avero Index tracks year-over-year same-store sales performance of restaurants representing different cuisines, venue types, and average checks, nationally and in several specific markets.

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Is going out for lunch a dying tradition?

June 28, 2017 | By Avero Team

According to our extensive collection of full service restaurant data, lunch is experiencing a decline. What we have found is that lunch traffic is down 7% Year-Over-Year (5% in the New York metro area) but not all restaurant types are taking a.

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May 2017 Avero Index

June 02, 2017 | By Isa Gomez

The Avero Index tracks year-over-year same-store sales performance of restaurants representing different cuisines, venue types, and average checks, nationally and in several specific markets.

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April 2017 Avero Index

May 02, 2017 | By Isa Gomez

The Avero Index tracks year-over-year same-store sales performance of restaurants representing different cuisines, venue types, and average checks, nationally and in several specific markets.

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AveroBuzz Tip: Staying Positive

April 26, 2017 | By Isa Gomez

Opening yourself to reviews and commentary online brings opportunities for recognition but also opens the gates for negative feedback about your business. While social media is usually used to highlight great parts of your brand, negative.

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AveroBuzz Tip: Stay on Brand

April 21, 2017 | By Isa Gomez

When multiple people on your team are involved in managing your external facing material, including your social media presence, it is important to stay on brand. This means setting clear guidelines for your team. Using AveroBuzz to manage all.

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AveroBuzz Tip: Don't #abuse #hashtags

April 18, 2017 | By Isa Gomez

Hashtags can be a very powerful tool on social media platforms when used appropriately. Hashtags can be used as a label to tag specific messages to ongoing events, themes, or content. When successful, hashtags can drive content views, marketing.

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AveroBuzz Tip: Claim your Name

April 14, 2017 | By Isa Gomez

In continuing to welcome the newest member of the Avero family, AveroBuzz, here is another important tip for how to best manage your presence across the internet.

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