The Avero Blog

Hospitality industry trends, best practices, events and more

Never underestimate the power of marketing in hospitality: How a fake restaurant reached the number one spot in London on TripAdvisor

April 24, 2018 | By Kim Hardy

Your restaurant might have the best menu and ambiance, perfectly executed food and drinks, and top-notch service, but you have to get people in the door in order to showcase your talent.

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Best Practices for Social Media: Twitter

October 05, 2017 | By Marcy Stumpf


What is the quickest way to engage with your customers on social media? The answer is Twitter.

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Best Practices for Social Media: Instagram

September 27, 2017 | By Marcy Stumpf

“A picture is worth a thousand words,” but with over 700 million active users posting on Instagram, and millions of food pictures, how can you break through the clutter and noise and stand out?  Draw your patrons into your restaurant by promoting.

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Surviving Social Media in 5 Easy Steps

September 21, 2017 | By Marcy Stumpf

It’s a zoo out there on social media, and the hospitality space is no exception – don’t get caught off guard. Your first order of business is to stay calm, and keep in mind some social media basics:

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Why Engaging Influencers Matters To Your Business

September 14, 2017 | By Marcy Stumpf

Who are Social Media Influencers?

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4 Basics To Consider When Creating a Social Media Policy

September 12, 2017 | By Marcy Stumpf
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Happy Birthday, Hashtag! #happybirthday

August 31, 2017 | By Marcy Stumpf


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Delectable - Your Handheld Sommelier

August 17, 2017 | By Marcy Stumpf

We live in a rapidly moving and highly digital age – most everything we do is on our smartphones and on the go. Checking emails, dictating texts, and perusing social media while we walk the dog or ride the train to work is a norm. And to boot,.

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Conquering RSPA's RetailNow2017

August 03, 2017 | By Marcy Stumpf


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Influencing Influencers - Let's Talk Geo-Fencing

July 18, 2017 | By Marcy Stumpf

What is geo-fencing you might say? Geo-fencing is the use of GPS, WiFi, or RFID (radio frequency identification) to create a virtual geographic boundary around an area that enables software to determine when a device such as a mobile phone enters.

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